It’s written ‘Lario’. It means ‘Benefit’

What is a Benefit Company?

Benefit Companies are not constrained by mere profit, but utilize profit to operate “in a responsible, sustainable and transparent way towards people, communities, territories, the environment, and other stakeholders”. This means that a Benefit Corporation integrates specific common benefit goals, the so called benefit objectives, into its business model alongside financial targets, committing to pursuing them over time.

Italy is the first European country to have introduced, in 2016, a law regulating the recognition of Benefit Companies. We consider this a feather in our country’s cap.

LarioHotels becomes a Benefit Company

In 2021, LarioHotels decided to become a Benefit Corporation. An important achievement, of which we are especially proud. It came after a particularly difficult year for the entire Italian tourism sector. A period that, however, we have chosen to face by developing new projects and embracing new stimuli. Which is why we decided, first of all, to expand – in addition to the historic locations in Como (Villa Flori and Posta Design), Vista Verona and Vista Ostuni have joined the collection.

Our Public Benefit Objectives

Becoming a Benefit Corporation formalizes a philosophy that has always been at the heart of our business: creating value through responsible business practices.

From the outset, we have put corporate social responsibility and transparency – which used to be called simply honesty and respect – at the center of our daily work. We are committed to pursuing three goals for the common good:

1. People first
   We invest in employee training and coaching programs to provide opportunities to young people, including those from underprivileged backgrounds. And we do so while ensuring a healthy, stimulating, and gender-equal work environment. In short, our collaborators work with us, not ‘for’ us.

2. Building a community and serving as ambassadors for the region
   We actively support the cultural, economic, and social initiatives promoted by the local communities in which we operate. We work in close collaboration with our stakeholders to foster sustainable policies and practices that create a virtuous cycle of positive change across the tourism value chain.We want tourism that respects the local area and contributes to its growth. By celebrating local culture and traditions, we promote the destinations we call home while encouraging people to appreciate, respect, and preserve their unique beauty. The reason is simple: we love the places where we work.

3. Environment, Conservation, Respect
   We promote the responsible use of materials, energy efficiency, the mindful management of natural resources, and the respect for the landscape and its delicate balance. Our goal is to foster a model of tourism that grows in harmony with the environment, preserving it for future generations.

Download our Sustainability Report.